A Valley Tradition Since 1932!
The Texas Citrus Fiesta
OUR MISSION
To honor and preserve the rich citrus heritage of the Rio Grande Valley by bringing our community together through vibrant traditions, meaningful education, and impactful experiences empowering future generations to lead with integrity, serve with purpose, and carry our legacy forward.
OUR LOGO
Our logo was proudly designed by Abraham Neave, an award-winning designer and second-generation jeweler at JDG Jewelers, a family business rooted in craftsmanship for 40+ years. With a passion for design and storytelling, he blends tradition with modern creativity to bring meaningful concepts to life. As the designer of the new Texas Citrus Fiesta logo, Abraham drew inspiration from the culture, pride, and the vibrant spirit of the Rio Grande Valley, creating a visual identity that reflects the heart of the community.